Today's American IPA is a different soul from the IPA style first reincarnated in the 1980s. More flavorful and aromatic than the withering English IPA, its color can range from very pale golden to reddish amber. Hops are the star here, and those used in the style tend to be American with an emphasis on herbal, piney, and/or fruity (especially citrusy) varieties. Southern Hemisphere and experimental hops do appear with some frequency though, as brewers seek to distinguish their flagship IPA from a sea of competitors. Bitterness levels vary, but typically run moderate to high. Medium bodied with a clean, bready, and balancing malt backbone, the American IPA has become a dominant force in the marketplace, influencing brewers and beer cultures worldwide.